Digital professionals can currently take up to two days to research and compile a single client marketing report. The Rorkal SaaS is able to complete comprehensive in-house and client marketing reports in less than three hours.
Rorkal’s research and reporting toolset includes a number of specific reports for agency digital professionals:
- Competitor Research – providing a more detailed examination of a clients’ product or brand web and social sites, versus their competitors in their industry and market sectors.
- Keyword Tool – using an interactive tool which allows the agency user to build a keyword list.
- Social Media Tool – to report on the content, quality and visibility of selected Keywords, to indicate how well a site is using social media.
An agency user can also request, on demand, a client Marketing Report, which is output in professional dashboard-style, with interactive graphs and charts, supported by appropriate interpretation. Originators can produce this report online or in print.
As part of the production of the Marketing Report, the agency user has the option to select which sections are produced, add branding, or create a customised Executive Summary.
The Rorkal software supports four different output formats:
Standard Quality:
- In-house agency viewing of social and web-based research, and marketing reports
- PDF output for agency-only use
Premium Quality Marketing Reports:
- Shared viewing of social and web-based ad hoc and monthly agency-branded marketing reports, customised for agency clients
- PDF format of the same reports
Peter Hartley, Marketing Partnership Director at Rorkal, said: “Blueberry was chosen by Rorkal from a shortlist of specialist software companies because the company met our demanding commercial and technical evaluation criteria.
“This included expertise in developing commercial software for mature markets, and a pool of technical specialists with relevant skills and experience.
“In addition, they had the credentials of successfully managing complex technology projects -on time, to specification and within budget. “
Rorkal is the first of a portfolio of software products to be developed by Blueberry. The blueprint has already been created of a similar software toolset for digital professionals in corporate marketing departments.
“Blueberry was chosen by Rorkal from a shortlist of specialist software companies because the company met our demanding commercial and technical evaluation criteria. This included a pool of technical software specialists and the credentials for successfully managing complex technology projects – on time, to specification and within budget.”
Peter Hartley - Marketing Partnership Director | Rorkal