The company had identified a common problem within its customer base: The central marketing team often found it difficult to ensure that all members of the sales team were using the correct sales presentation materials. Further research by the company highlighted other associated problems: sales people often wasted time customising presentations, and sometimes used out-of-date information.
To solve this problem, asabell required a system for managing the information and data that was available for sales and marketing presentations. Specifically, the company wanted a system which would allow its marketing team to upload and maintain the latest PowerPoint presentations, and which their sales team could quickly combine with other PPTs and customise to create a targeted presentation for customers.