Campaign Management System

Barclays Bank Sales Development Team had an inefficient manual system for managing the overall demands made on internal resources by simultaneous, overlapping promotional campaigns. They contacted Blueberry to replace its existing system with an automated system.

Blueberry designed an integrated system that would hold details of all the campaigns together and generate various reports and predictions automatically. This was a true turnkey system: i.e. the sales development team could sit down and immediately start entering data into the system and produce reports.