Our client had an innovative and disruptive idea: create a low-cost laryngoscope (a camera for viewing a patient's throat) by cleverly combining a custom-moulded bracket, an inexpensive UVC camera, and a standard mobile phone as the display. The concept was brilliant, poised to undercut the market by a huge factor.
They had engaged another software company to build the mobile application to power the device. However, the software was unreliable. The live camera feed—the product's core function—would crash at random intervals.
The breaking point came during a product demonstration to prospective customers. With the device in use on a patient, the feed crashed, rendering the product useless and untrustworthy. It was clear the existing software was not fit for purpose, and the client came to us for a solution.