Previously, schools had been sending AEP all the photos they wanted included in their yearbook in the form of a CD, sometimes together with design ideas to help guide AEP staff on how the printed book should look.
Design staff at AEP would then use commercial editing programs, such as Photoshop, to create each page of the book, which needed to be approved by the school before it could be progressed to print.
This creative design step had always been very labour intensive for AEP, resulting in significantly reducing the profit margin on books. As a result, the company decided to invest in an online photobook editor system that would enable schools to create their own yearbooks, so both streamlining the process and removing the need for AEP staff to become involved in the design.