What is a Brochure Site?
A Brochure site gives your company or product a Web presence and acts as an online version of a business card. Brochure sites convey a sense of permanence and credibility to your customers, and also provides them with valuable information, such as contact details and opening times.
Brochure sites are typically designed around company colours, logos and content and then left alone: unlike Rich Content sites, Brochure sites are rarely updated, and so are impractical for delivering news of any sort.
It is uncommon for Brochure sites to include interactive functionality; they are essentially posters to be read and nothing else. It is conceivable, however, that a Brochure site may include a contact form that enables a user to send an e-mail to your CS department directly from your Website.
*The technologies used in any project may vary considerably. This estimation is used purely to illustrate the complexity involved in projects of this type.
The Benefits of Brochure Sites
Whether you like it or not, customer expectations dictate that businesses, regardless of size, require a Web presence. A Brochure site is the most cost-effective way to achieve this goal and they can help to drive sales through your existing channels (whether they are telephone-oriented, physical premises, or both).
Brochure sites also enable you to ‘test the water’ for a relatively small investment – to gauge how successful your business would be online with a more extravagant E-Commerce system or Web Application in place. If your Website receives thousands of visits each month, you may choose to focus on its development ahead of other forms of progression.