Blueberry has been shortlisted for Best Innovative Product in the Fourth Annual ICT Excellence Awards 2008.

The ICT Excellence Awards were originally designed to recognise and showcase the talents of West Midlands ICT businesses.

Now in their fourth year, the Awards are open to all UK organisations and are designed to recognise and reward the best and brightest SME technology companies in the West Midlands.

Martin Green, M.D. of Blueberry, said: “We’re very pleased to have been shortlisted for this prestigious award. It recognises the enormous achievement of our company in developing a state-of-the-art product which has been so successful that it now sells around the world, despite fierce competition from a much larger, American-based company.”

The product short-listed for Best Innovative Product is BB FlashBack 2.0 - a state-of-the-art desktop screen recorder which allows a demonstrator to record the screen of their computer whilst carrying out a task, allowing ‘anytime-anywhere-learning’ to take place.

BB FlashBack 2.0 has been developed by Blueberry over eight years, and the new version was released in April, 2008.

The ICT Excellence Award for ‘Best Innovative Product’ will be presented to the winner In November at the National Motorcycle Museum, Bickenhill, Birmingham in a traditional ‘Oscar’ style ceremony.